Tuesday, October 13, 2009

The MUST HAVE Lens for Parents that's not a 50mm


DSLRs are all the rage for parents. The biggest problem that most parents complain about is not being able to get good indoor shots of their children. Some parents have been told that they need to buy another lens if they want to take better indoor pictures of their baby. Almost all of those have been told that they need a 50mm lens. In short, you want better low light pictures but please let me stop you from walking into the 50mm trap.

The one lens all parents must have is the 35 mm prime lens. For Nikon users, look for the Nikon 35mm f1.8 (~$200). For Canon users, look for the Canon 35mm f2 (~$300). The reason why you want the 35mm over the 50mm is because in most cases around the home, you will frequently find yourself zoomed in closer than you would like.

Here are two examples of a 50mm versus a 35mm sitting at a table across from Calvin.








Taken with a 50mm, f/1.4 @ 1/100sec


Taken with a 35mm, f/2.0 @ 1/100sec


About 3 feet away from Calvin. Taken with an iPhone 3G.

The first shot was taken with a 50mm and while it is not a bad shot, you can see that it's a close-up photo. Imagine if all your pictures were all this close? The second photo was taken with a 35mm and it gives me more of the surroundings. I could have gotten the same shot with the 35mm lens as with the 50mm lens if I leaned in closer but the reverse is not true because I would have had to get out of my chair and walk back another 5 feet to get that same shot. Think about how often you are more than 3 ft away from your child.

This advice does not apply to owners of full frame sensor cameras such as the Nikon D700, D3 or the Canon 5D. For you folks, the 50mm is the perfect lens. But the rest of you will want to own a 35mm lens.

Stop reading now and go get one!

Rich is a modern family lifestyle photographer based out of West Los Angeles, California.
He specializes in candid, photojournalistic photography for children, family, and events and is known for capturing life moments in a documentary fashion.

Copyright © 2009 by Rich Mar Photography http://richmarphotography.com

Thursday, October 8, 2009

UNICEF Trick-or-Treat Los Angeles Fundraising Event - I Believe In Zero


I got an email asking if I could do a photo booth for kids at an UNICEF event in Beverly Hills the NEXT day. I struggled for about.... two seconds, canceled my plans and so glad I did it. The setup was outdoors and pretty ad-hoc. But you can't go wrong photographing kids. The kids were so awesome and Christina Zilber of Jouer Cosmetics was such a gracious hostess helping to raise awareness for UNICEF.

UNICEF launched an ad campaign this year deciding not to bombard people with images of suffering children but instead show portraits of celebrities supporting the cause. But the real life stars are all those that attended this event and will be out there spreading the word because they believe in ZERO.



Showtime LA | UNICEF Trick-or-Treat LA kids

Pointing at zero | UNICEF Trick-or-Treat LA kids


ZERO | UNICEF Trick-or-Treat LA kids

Chocolate covered cutie | UNICEF Trick-or-Treat LA kids

Say Cheese | UNICEF Trick-or-Treat LA kids

Christina's assistant Nicole | UNICEF Trick-or-Treat LA kids



For those that don't know, UNICEF is working in over 150 countries, providing children with health care, clean water, nutrition, education, emergency relief, and more.
Despite extraordinary progress, 24,000 children still die each day from preventable causes. Their mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood.


These are the original ads from the UNICEF campaign below.




Amare Stoudemire Zero Ad

Believe in Zero print ad featuring Lucy Liu
Believe in Zero print ad featuring Al Roker

Believe in Zero print ad featuring Laurence Fishburne


Monday, October 5, 2009

Baby Lauren | Santa Monica Airport Park Children and baby Photography


Meet Lauren. She's one cute little baby girl. We hung out at Airport Park in Santa Monica and did a short session. It's a quaint little park that's tucked away at the airport that's not constantly full like some other parks on the west side of LA.

Here's Lauren before the fun starts.


Let the good times roll
Lauren, Santa Monica Baby Photographer

Lauren, Santa Monica Baby Photographer

Lauren, Santa Monica Baby Photographer

Lauren, Santa Monica Baby Photographer

Lauren, Santa Monica Baby Photographer


Rich is a modern family lifestyle photographer based out of West Los Angeles, California.
He specializes in candid, photojournalistic photography for children, family, and events and is known for capturing life moments in a documentary fashion.

Copyright © 2009 by Rich Mar Photography http://richmarphotography.com