Thursday, October 8, 2009

UNICEF Trick-or-Treat Los Angeles Fundraising Event - I Believe In Zero

I got an email asking if I could do a photo booth for kids at an UNICEF event in Beverly Hills the NEXT day. I struggled for about.... two seconds, canceled my plans and so glad I did it. The setup was outdoors and pretty ad-hoc. But you can't go wrong photographing kids. The kids were so awesome and Christina Zilber of Jouer Cosmetics was such a gracious hostess helping to raise awareness for UNICEF.

UNICEF launched an ad campaign this year deciding not to bombard people with images of suffering children but instead show portraits of celebrities supporting the cause. But the real life stars are all those that attended this event and will be out there spreading the word because they believe in ZERO.

Showtime LA | UNICEF Trick-or-Treat LA kids

Pointing at zero | UNICEF Trick-or-Treat LA kids

ZERO | UNICEF Trick-or-Treat LA kids

Chocolate covered cutie | UNICEF Trick-or-Treat LA kids

Say Cheese | UNICEF Trick-or-Treat LA kids

Christina's assistant Nicole | UNICEF Trick-or-Treat LA kids

For those that don't know, UNICEF is working in over 150 countries, providing children with health care, clean water, nutrition, education, emergency relief, and more.
Despite extraordinary progress, 24,000 children still die each day from preventable causes. Their mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood.

These are the original ads from the UNICEF campaign below.

Amare Stoudemire Zero Ad

Believe in Zero print ad featuring Lucy Liu
Believe in Zero print ad featuring Al Roker

Believe in Zero print ad featuring Laurence Fishburne


Dave said...

Good work Rich! Keep it up!


Rich Turner said...

Awesome shots Rich! Thanks for sharing.

Isn't the last photo you posted above, bottom right, a picture of the new guy who plays on CSI? If not, it sure looks like him. Can't think of his name right now off the top of my head.

Rich said...

Ha... If he does, he doubles as a senior VP at UNICEF. I'll pass the message along. I'm sure he'll find it funny. =)

Carrie said...

What an awesome project!

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